The complaint stresses that even if consumers were required to read a product’s back-panel ingredients list to decipher what the sunscreen contained, “reasonable consumers do not possess the knowledge of chemists and scientists such that they cannot discern and the point of sale whether the listed ingredients are minerals or chemicals.” The lawsuit alleges the Blue Lizard maker, as a way to “obtain an unfair competitive advantage” in the sunscreen market, has prominently labeled its products as “mineral-based” even though consumers understand the description to mean the sunscreens contain no chemical ingredients. Mineral-based sunscreens, on the other hand, use mineral ingredients such as zinc oxide and/or titanium dioxide as a physical barrier that covers the skin and deflects and scatters UV radiation, the suit says. Per the case, the active chemical ingredients octisalate and octinoxate protect the skin by absorbing ultraviolet radiation and dissipating it as heat. As a result, consumers-including Plaintiff and putative Class members-have been injured by their purchases of the products.” “Thus, Defendant’s mineral-based representations are false, misleading, and reasonably likely to deceive consumers.

“The Products, however, also contain chemical active ingredients,” the case says. The suit argues that “mineral-based” products should thus be as they’re labeled, “a sunscreen that uses minerals as active ingredients.” With the products’ rise in popularity has come a corresponding increase in price over chemical sunscreens, the suit says.Īccording to the complaint, “reasonable consumers” interpret the term “mineral-based” to mean that a product is free of active chemical ingredients, in line with how buyers might understand that a product labeled as “plant-based” contains no meat. Purportedly mineral-based sunscreen products have grown in popularity in recent years as consumers have “prioritized safety and embraced a healthy lifestyle” while at the same time becoming more educated about the potentially harmful human and environmental effects of using chemical-based sunscreens, the lawsuit begins. Sport Mineral-Based Sunscreen SPF 50+ (8.75 oz Bottle).Sport Mineral-Based Sunscreen SPF 50+ (5 oz Bottle) and.Active Mineral-Based Sunscreen SPF 50+ (8.75 oz Bottle).Active Mineral-Based Sunscreen SPF 50+ (5 oz Tube).Face Mineral-Based Sunscreen SPF 30+ (3 oz Tube).Kids Mineral-Based Sunscreen SPF 50+ (8.75 oz Bottle).

Kids Mineral-Based Sunscreen SPF 50+ (5 oz Tube).Kids Mineral-Based Sunscreen SPF 30+ (8.75 oz Bottle).Kids Mineral-Based Sunscreen SPF 30+ (5 oz Bottle).

Blue lizard sunscreen face